Wayne talks about the history of HemingwayDesign in a film produced by Klein and Sons for The UCL Entrepreneurial Alumnus of the Year Award 2014



Wayne was born in Morecambe, Lancashire.

Gerardine was born in Padiham, Lancashire.



England win the World Cup.



Punk. Wayne was one in Blackburn...

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Wayne & Gerardine meet at Angels Disco in Burnley – Love blossoms

Wayne Was Born In Morecambe


After Wayne blew their rent money on his band , Wayne and Gerardine empty their wardrobes onto a small market stall in Camden, London. By the end of the year there are 16 stalls, with shipments of second hand clothing and footwear being brought in from all over the world and from Shoddy yards in Dewsbury. 

Wayne   Diversen 1981



Outlet in Kensington opens selling Gerardine’s designed and self-made clothes (she bough some fabric remnants in Blackburn Market.) First Red or Dead collection, inspired by Russian peasant clothing is an immediate success with large orders from US department store Macy’s. Small production unit and first ever Red or Dead shop opens in Blackburn, Lancashire. Red or Dead becomes first ever retailer to sell Dr Martens as a fashion item.

Blackburn Market


Footwear becomes a major force at Red or Dead – firstly old stock of 1950s and 1960s canvas then canvas stocked from the Far East.

Shoes Images


Stores open in Camden and Manchester, selling a mixture of early Red or Dead clothing, second hand clothing, retro canvas and Dr Martens.

Afflecks Murals


Jack Hemingway born. Stores open in London Soho, selling the first Red or Dead footwear range designed by Wayne and Gerardine Hemingway.

Red Or Dead, Stars And Stripes, Spot Shoe, Watch Shoe,


Tilly Hemingway born. Stores open in Neal Street, Covent Garden. Regular queues outside shop due to the success of the ‘Watch Shoe’ as sported by teen band Bros.

2012 Fl6299 Jpg Ds


Business expands and building of a design team begins.

Red Or Dead Swing Tag C.87


First Catwalk collection, ‘Space Baby’ (for spring/summer 1990), is shown to worldwide acclaim.

Gerra Early Red Or Dead


Corey Hemingway born. Spring/ summer collection: ‘Space Baby’. Autumn/ Winter collection ‘Animals’. The Space Baby wedding dress is now in the Victoria and Albert Museum.

Ss 1990 Images 2


Stores open in Copenhagen, Birmingham and London Kensington. Spring/ Summer collection ‘Shopping’. Autumn/ Winter collection ‘Liberace’.

Kensington Market


Store opens in Leeds. Begin work on the concept Dr Martens clothing and accessories. Spring/ Summer collection ‘Mad in Britain’. Autumn/ Winter collection ‘Spy’.

Red Or Dead Ss 92


Further UK stores open including Thomas Neals in Covent Garden. Sign contract to become the first designer shoe company to advise Marks and Spencer. Spring/ Summer collection ‘Russian Doll’. Autumn/Winter collection ‘Skeleton’.

Red Or Dead Ss 93 (39)


Store opens in Tokyo. Launch of Dead Basic Diffusion range. Spring/Summer collection ‘Sunflower’. Autumn/ Winter collection ‘Keyhole’. The long term relationship with the R.Griggs group and Dr Martens results in the Hemingway instigated Dr Martens Department Store opening in Convent Garden.

Red Or Dead, Logo,  Dead, Basic, Brown, Black,


The British Fashion Council’s inaugural Street Style of the Year award. Wayne and Gerardine sell to Facia Group. Spring/Summer collection ‘ Butterfly’. Autumn/Winter collection ‘Ski’.

Ss 1995 Images


Facia collapses. Wayne and Gerardine buy back Red or Dead in a joint venture with the Pentland Group. Win Street Style of the Year Award for the second time. Spring/Summer collection ‘New York Dolls’. Autumn/Winter collection ‘Ism’.

Ss 1996 Images


Beck Hemingway born. Win Street Style of the Year for the third time. Spring/Summer collection ‘Indian Summer’. Autumn/ Winter collection ‘Geography Teacher’.

Ss 1997 Images


Stores open in Prague and Tokyo. Spring/ Summer collection ‘Beautiful Freaks’. Autumn/ Winter collection ‘A Road Movie Across the States’.

Aw 1998 Images


The Hemingways sell the majority of their remaining shares and no longer have any day to day involvement with Red or Dead.


HemingwayDesign collaborate with Milliken on a range of flooring known as comfortable concrete.

Milliken Concrete Carpet Apr 04


Their major commercial building project for The Institute of Directors, the ground-breaking IOD at 123 Pall Mall is opened by Tony Blair.

Institute Of Directors 2001 (2)
Institute Of Directors 2001 (3)

A range of wallpaper 4 Walls is launched in collaboration with Graham & Brown.


Wayne celebrates his mass market art collection in the self authored art book Just Above The Mantelpiece .


Phase 1 of Their mass market housing collaboration with Wimpey Homes, The Staiths South Bank , Gateshead, opens and wins Best Large Scale Housing Development of the Year.


Wayne becomes a professor of Urban Design at Northumbria Uni.


The Hemingway's partner with renowned collector Stella Hall, and their various collections of British popular artefacts are housed in the museum, The Land of Lost Content in Shropshire.

The team work on "visions for the future" of Whitehaven and Skelmersdale in collaboration with Copeland and West Lands Councils.


Their wall tile range Wet Tiles is launched in collaboration with British Ceramic Tiles .
Gerardine Hemingway and Wayne Hemingway become Gerardine Hemingway MBE and Wayne Hemingway MBE.

Toothbrush Detail B

Their award winning Birchin key worker apartment building in Manchester's Northern Quarter with the developer Dwell opens. 

Gerardine becomes a Doctor of Design at Plymouth University.

Their brand Shack Up is launched.


The Hemingway team research and develop a new festival concept...Vintage.

Their range of wall murals with SurfaceView is launched.

Surface View


Gerardine and Wayne receive their Honorary Doctorates from Lancaster Uni and also Stafford Uni.

Work is started on the social housing regeneration scheme Evenlode in Maidenhead.

Work is started on the social housing regeneration scheme Walton Court in Aylesbury.


Wayne and Jack Hemingway’s ‘This is Sculpture’ exhibition opens at Tate Liverpool and became The Tate’s longest running installation

Wayne becomes the inaugural chair of The South Coast Design Forum.

Wayne is elected a London Leader as part of the Boris Johnson led London Sustainability Commission. The first KiosKiosK starter unit is placed outside the GLA.

Wayne instigates the creative start up initiative ‘Starter for Ten’ in Gateshead... The Shed, a Council Initiative which provides rent and rate free workspace to creative businesses results.

Their regeneration project The Boscombe Overstrand is launched. It goes on to win best Regeneration Led Scheme.

Gerardine wins silver medal at Chelsea Flower Show for her garden for Gateshead Council.

Window  Chelsea 09 (2)Window  Chelsea 09

Wayne is nominated for Prince Phillip Designer of Year Award.

Work is started on the social housing regeneration scheme Hillington Square in Kings Lynn.


The first Vintage Festival takes place on The Sussex Downs... 50,000 people attend and the event is voted Best New Festival at the 2010 Festival awards.

The team upcycle a shipping container to create a mobile sampling unit for Cafe Direct.

Design projects with Sky and Sainsbury's are completed.



Vintage at SouthBank Centre is a big hit... the busiest weekend of the summer on the Southbank.

The Hemingway's design the Museum of 51 as part of the Festival of Britain 60th Anniversary Celebrations.


The Vintage paint range is launched in collaboration with Crown Paints.

Wayne joins the board of trustees for Design Council and DC CABE.

Design projects with Coca Cola, Tanqueray, Butlins, Nat Mags are completed.
The Hemingway team design the new McDonalds restaurants staff uniform to be launched at the 2012 Olympics..eventually rolled out to over 80,000 employees.


The Vintage Festival had its finest hour yet, A Vintage Guild weekend at Preston Guild 2012, was a roaring success. Over 150,000 attended.
The Hemingway team co curate the official Diamond Jubilee Thames Pageant Festival in Battersea Park 60,000 tickets sold.
The fruits of a whole raft of design collaborations come to market including collaborations with G Plan, Antler Luggage and Hush Puppies.
John Lewis start to stock Hemingway and Vintage products across 6 departments.

Image Vintage Festival

2013: Watch this space for a furniture collaboration with Formica, a very exciting regeneration scheme, a link up with D C Thompson at The Beano and new ranges for G Plan, Antler and an uplifting textiles and haberdashery range with John Lewis.