"Working with the Wayne and Gerardine Hemingway has been an inspirational experience. Having previously been aware of Wayne’s passion for the Great British seaside and knowing of Hemingway Design’s commitment to high quality design, we approached them in 2007 with a unique project to breathe new life back into a derelict 1950’s seaside building at Boscombe, Bournemouth. What emerged from that collaboration was the sensational Boscombe Overstrand building featuring 59 vintage-styled Beach Pods each with their own unique visual take on the classic British seaside holiday. The Pods, designed with families in mind contain a range of practical features such as a kitchen unit, deck chairs, table, electricity and hot water supply – not to mention stunning balcony views over one of the UK’s best beaches. The Hemingway’s took a sensitive design approach, respecting the integrity of the building and extended to design fit out for public showers/ toilets and signage across the building. The multi-million pound regeneration of Boscombe seafront has resulted in a 32% increase in visitor numbers and a massive increase in visitor satisfaction, whilst winning countless national and European awards for regeneration.
A consequence of this collaboration has been to raise Bournemouth Borough Council’s level of ambition and expectation of what can be achieved. The high profile attention generated by the Beach Pods has helped to put Boscombe on the map as a thriving centre for beach and water sports with a twist of bohemian chic.
Since 2008, the Hemingway’s have continued to work closely with Bournemouth’s Seafront Team, helping to judge an international design competition for the Uk’s first beach huts designed specifically with disability needs in mind. The four completed huts – called ‘Seagull and Windbreak’ recently won a RIBA design award. In 2010 we decided to create a new line of 75 traditional wooden beach huts at Bournemouth. The Hemingway’s and Crown Paint joined together to develop a unique tonal colour pattern for the huts – called ‘sunrise to sunset’, reflecting the range of colours seen on the coast in different lights and seasons. The huts have since gone on to become an iconic symbol of Bournemouth’s seafront.
We look forward to working with the Hemingway’s in the future as Bournemouth Borough Council embarks upon a strategy to create a world class seafront…" - Andrew Emery, Service Development Manager, Tourism and Corporate Communications
Diamond Jubilee Festival
“Hemingway Design were an absolute pleasure to work with, extremely creative, full of ideas and enthusiasm. The team were completely reliable and efficient, working against tight deadlines and often considerable pressure – I wouldn’t hesitate to work with them again and hope to have another opportunity to do so soon.” Kitty Ross, Diamond Jubilee Festival, Event Director
"Wayne Hemingway has shown exceptional commitment to regeneration in Gateshead for over seven years, w orking with the Council and with the community to leave a real legacy. His passion and drive contributed hugely to the South Bank housing development, which sets new standards for design quality and use of public spaces in an urban setting. He has followed this up by using his undoubted design skills to challenge the Council and developers alike, to raise their aspirations for development quality and provision for creativity in town centers and in the community. He has been instrumental in bringing forward a cutting edge town center initiative to provide workspace for new creative businesses and has spoken about this nationally in the media."
When Wayne speaks, people listen and their thinking changes. If things don't happen straightaway he gives freely of his time and effort to identify problems and offer solutions. We have found that he has been here when he has been needed." - Mick Henry, Leader of Gateshead Council
Branding Work for Unite Students
Having seen Wayne Hemingway speak at a Higher Education conference in 2013, we were very interested in his ideas around how design could improve the experience of being at university. We arranged a meeting and quickly appointed Hemingway Design to provide the design and branding expertise for a transformational repurposing of our business, around the brand promise ‘Home for Success’. The Hemingway team undertook exhaustive research of our, and other, youth sectors, and began by critiquing the existing manifestations of our brand, and understanding the scale of our appetite for change. They also got completely under the skin of Home for Success, mapping out what it would mean for students, staff and universities in terms of our physical space and visual identity. In rapid order we had agreed a new branding approach, and one that we could never have envisaged at the outset – a flexible family of colours, graphics and logos to be used in a balanced way across all our channels and properties. We completely love it, as do our students and university partners, and it provides our creative agencies and in-house teams with limitless opportunities to express themselves and have fun with our brand. Throughout this process one additional thing has been clear to me – that Wayne and his company genuinely want to make a positive difference through design, and in a way which adds value to society. It is not often you work with an agency who prioritise social impact over everything else. We continue to work with the Hemingway team as we are rolling out the new approach across our estate, and I foresee a long relationship between our companies. - Paul Harris, Strategy & Commercial Director
Vale of Aylesbury Housing Trust
"The Vale of Aylesbury Housing Trust have been working with HemingwayDesign for over three years now on a challenging regeneration of a small local 'precinct estate' in Aylesbury with courtyard shops and residential. Over a number of years the estate had become a local blight of ASB and dereliction due in part to the poor original design and build quality. After three years of design and planning we are now on site reconstructing the estate which will look radically different with new shop units, a Healthy Living Centre and 21 new affordable homes. Hemingway Design have been integral to the design concepts and their belief behind retaining and redesigning the buildings, rather than the more expensive demolition and new build option, demonstrates their commitment and belief in their own concept of 'Upcyling' .
The straight talking, no nonsense approach of both Wayne and Gerardine can be a refreshing challenge to the formality of construction and consultant teams. Their experience of numerous and diverse regeneration projects around the country has been invaluable with ideas that can be integrated into every new project. Hemingway Design have maintained a genuine interest and enthusiasm for the project from the outset and will be with us through to the 'opening' when the development is set to complete at the end of 2013." - Richard DeVille, Head of Development, Vale of Aylesbury Housing Trust
Freebridge Community Housing
"Freebridge Community Housing has embarked on an ambitious scheme to improve the Hillington Square estate in Kings Lynn. We needed a partner to help us shape our vision and translate this into architectural plans. We were delighted when Hemingway Design joined us in the project and influenced our thinking to “re-imagine” the estate. From abstract thinking about design to meeting with residents and key stakeholders, the Hemingway’s have had a significant involvement in the scheme, which has now gained planning approval. Hemingway Design are been an inspiration to the project." - Tony Hall, Chief Executive, Freebridge Community Housing
"You are bringing real clarity to the project. It was like trying to plait fog till HemingwayDesign came along" - Jan Leandro, The Dreamland Trust