We have just won the project and boy are we happy and excited. It's right up our street, seaside regeneration, heritage, cool and fun.
The Dreamland Trust is delighted to announce that multi-disciplinary designers, Wayne Hemingway MBE, Gerardine Hemingway MBE and the award-winning HemingwayDesign team have been selected to bring forward the overall design scheme and branding for the forthcoming revival of one of the UK’s best loved amusement parks, Dreamland in Margate, Kent.
HemingwayDesign’s impressive track record spanning urban design, regeneration, fashion, seaside heritage, vintage culture and festival is a perfect match to The Dreamland Trust’s vision for the world’s first amusement park of thrilling historic rides and a good fit for Margate’s creative and vintage vibe.
Nick Laister, Chairman of The Dreamland Trust said;
"We are really excited about HemingwayDesign’s appointment as our creative designers. Wayne and Gerardine have created some truly great places, from the transformation of Boscombe seafront to the regeneration of a rundown housing estate in Norfolk. At Dreamland, HemingwayDesign’s job will be to bring our proposals to life, and I have no doubt that they will exceed our expectations. Wayne and Gerardine and their team have a genuine passion for the British seaside and for the Dreamland Margate project. I am delighted to welcome them onto our team." - Nick Laister, Chairman of The Dreamland Trust
The Dreamland Margate restoration project represents a multi-million pound investment from the Department for Culture Media and Sport’s Sea Change Programme, the Heritage Lottery Fund and Thanet District Council as a major component of Margate’s regeneration programme spearheaded by the opening of the Turner Contemporary Gallery in 2011.
Morecambe born Hemingway said;
“To say we are excited about embarking on this journey to work with The Dreamland Trust, Thanet District Council, and the local community in bringing a new vibrant life to an iconic British seaside institution is a massive understatement. Having visited Margate over the past few months and seen the grassroots creative revolution that is taking place we are thrilled, nay cock a hoop at the potential of the place and can’t wait to get stuck in. We fully understand the scale of the task but with the creative community of Margate and environs we can deliver something of international significance.” - Wayne Hemingway
The Dreamland Trust grew from a 6 year campaign to save the site from redevelopment and to preserve this important part of our British cultural heritage. Despite its closure Dreamland has maintained a loyal audience throughout and is appealing to new audiences with an appetite for heritage, restoration and learning.
Audience Development Officer for The Dreamland Trust, Jan Leandro, explained;
“Dreamland is a hybrid of popular culture entertainment and heritage with an enviable reputation and loyal audience. We aim to excite and thrill new audiences, shake teenagers to the core and make our grandmas weep with happiness!” - Audience Development Officer for The Dreamland Trust, Jan Leandro
The Dreamland Trust, working in partnership with Thanet District Council, is working toward opening Stage One of the project in 2015.
Photographer Steve Stills
Watch this space for more details.
"Wayne Hemingway has described how Margate’s Dreamland will not only be an amusement park of historic rides, but a “totally immersive experience” with the world’s first purpose-built music festival site by the sea. The £10 million project includes a dance hall for concerts, a multi-purpose events space and a roller disco, as well as a tearoom made of redundant teacup rides, several pop-up retail units and penny arcade machines. Hemingway described how he was desperate to work on the project to revive the 93 year-old themepark: “We’ve been waiting to see a place like Margate for many years. The great thing about what is happening here is that it’s a community that wanted to save something. Dreamland was part of their DNA. They fought tooth and nail for it and when you see that passion from a town and its people, that’s why you bust a gut to win a project.” The team are hoping to use upcycled materials in the design and have been in contact with Blackpool illuminations about using old lighting and signs to make an entrance hall. Hemingway said: “Every little nook and cranny has to be touched by an artist or designer. Everywhere you look someone will want their picture taken and that’s the best marketing tool in the world.” The first phase of the project, slated to finish in 2014, will restore the lower ground entrance and facade of the cinema, the grade II* listed scenic railway, the historic rides collections and the original menagerie cages. The second phase includes the restoration of the 2000-capacity cinema auditorium." - bdonline.co.uk
BBC: Sunday Supplement (approximately 2:20:57 on the time code).