Shelter Shop

HemingwayDesign have created a new cost effective retail design and shop fit for Shelter’s Finchley Road store to honour the 50th anniversary of one of the UK’s most impactful charities.


The aim was to design a new store format that reflected Shelter’s mission and heritage as a campaigning charity with a politically charged history combined with an attractive and unfussy retail experience.


To strengthen the re-use values behind charity shopping (and save money) we followed our upcycling principles by repurposing existing shop fittings. Old rails were manipulated and powder coated to create transformed merchandising and display systems.


The Finchley Road shop fit out resulted in record takings and is now being rolled out across more Boutique by Shelter stores.


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