In 1981 she met her future husband, Wayne, in Burnley’s Angels Disco, and they moved to London together a year later. After setting up Red or Dead on Camden and Kensington Market, Gerardine designed, stitched and sold her first collection from a 180 square foot stall. Within a week of opening, she received her first order from Macy's, New York, and a global business was born.
As well as bringing Red or Dead to life, Gerardine raised four children, and it’s the Hemingways’ home, the highly acclaimed modernist, family-friendly building that she created in 1997, which launched her new career within interiors and building design.
Now, having sold Red or Dead and founded HemingwayDesign, you can see Gerardine’s handiwork across our entire architectural and product portfolio, including The Staiths South Bank, a 750 property mass market housing project on Tyneside for Taylor Wimpey Homes, the much publicised Workplace, and IOD at 123, the new wing for the Institute of Directors, and many, many more.
In June 2006, Gerardine was awarded a MBE for services to design in the Queen’s Birthday Honours list, and has a Doctorate from Plymouth Uni, Lancaster Uni, Stafford and Regents University. Not bad for a lass that left school at 15, eh?