We've had the pleasure of working with an expansive medley of brands, councils, developers and organisations over our 30 year career. Here are just a few snippets of feedback we've received from our most exciting projects.
“You are bringing real clarity to the project. It was like trying to plait fog till HemingwayDesign came along” - Jan Leandro, The Dreamland Trust
“Working with the Wayne and Gerardine Hemingway has been an inspirational experience. Having previously been aware of Wayne’s passion for the Great British seaside and knowing of HemingwayDesign’s commitment to high quality design, we approached them in 2007 with a unique project to breathe new life back into a derelict 1950s seaside building at Boscombe, Bournemouth. What emerged from that collaboration was the sensational Boscombe Overstrand building featuring 59 vintage-style Beach Pods, each with their own unique visual take on the classic British seaside holiday. The Pods, designed with families in mind, contain a range of practical features such as a kitchen unit, deck chairs, table, electricity and hot water supply – not to mention stunning balcony views over one of the UK’s best beaches. The Hemingways took a sensitive design approach, respecting the integrity of the building, and extended to design fit-out for public showers/toilets and signage across the building. The multi-million pound regeneration of Boscombe seafront has resulted in a 32% increase in visitor numbers and a massive increase in visitor satisfaction, whilst winning countless national and European awards for regeneration.
“A consequence of this collaboration has been to raise Bournemouth Borough Council’s level of ambition and expectation of what can be achieved. The high profile attention generated by the Beach Pods has helped to put Boscombe on the map as a thriving centre for beach and water sports with a twist of bohemian chic.
“Since 2008, the Hemingways have continued to work closely with Bournemouth’s Seafront Team, helping to judge an international design competition for the UK’s first beach huts designed specifically with disability needs in mind. The four completed huts – called ‘Seagull and Windbreak’ recently won a RIBA design award. In 2010 we decided to create a new line of 75 traditional wooden beach huts at Bournemouth. The Hemingways and Crown Paint joined together to develop a unique tonal colour pattern for the huts – called ‘sunrise to sunset’, reflecting the range of colours seen on the coast in different lights and seasons. The huts have since gone on to become an iconic symbol of Bournemouth’s seafront.
“We look forward to working with the Hemingway’s in the future as Bournemouth Borough Council embarks upon a strategy to create a world class seafront.” - Andrew Emery, Service Development Manager, Tourism and Corporate Communications, Bournemouth Council
"We commissioned HemingwayDesign to create a visioning document for the refurbishment of Portsmouth Guildhall. Over a period of several months they worked with our Client Team including architects and the senior management to produce an excellent document. The Visioning Document is now the main reference point when presenting the design concept to all parties.
Aligned to this work Hemingway’s produced a set of visuals which portrayed several areas of the project. These stunning visuals have been used for press and public consultation as well as project visioning. Our working relationship with Wayne and Jack Hemingway has been first class, whilst they present strong and thoughtful concepts they are alert to our ideas and therefore very receptive. I would commend their work to prospective clients who are considering an ambitious design led project." - Andy Grays, Chief Executive
"Hemingway Design has made a major contribution to the Re-Imagining the Harris project here in Preston. They were a natural choice to provide an interior design proposal as part of the wider ambition of undertaking a major capital redevelopment of the Harris Museum, Art Gallery and Library. We had developed an innovative vision of a seamless and community led Harris which Wayne and his colleagues quickly got to grips with. They worked closely with Preston City Council and Lancashire County Council, as well as other members of the project team to develop an exciting and dynamic design for the interior of the Harris which proactively linked to other developments across the city centre. Hemingway Design provided a range of innovative and highly creative ideas on how the vision could be turned into reality that impressed funders, stakeholders and staff alike. They were a pleasure to work with.” - Jon Finch, Re-Imagining The Harris - Project Leader, Preston City Council
We started a conversation
with Wayne when we were deciding what to do with some unloved beach
chalets that were looking sadly onto an otherwise stunning beach in Lowestoft.
Having seen Hemingway Design’s projects at Bournemouth, in particular the
Overstrand building, we felt that we might benefit from the same approach,
and we invited him down to see the site.
On a sunny day in February Wayne and Gerardine visited, walked the seafront and met some of the team from the council. From that day forward, the approach was one of creative collaboration. They have fostered an approach that is about allowing local voices and groups to contribute and to build momentum – with the council taking the role of facilitator, not asset owner. This approach has been extremely productive and very refreshing – both for local residents and people within the council. At every meeting and event, we have benefited from a dialogue with a team of people have made a living from working in design, and who have shared examples of what other communities such as ours have done to turn areas around. The team understand makes a place enjoyable to live in and visit. They have brought experiences developed over a lifetime – but have been rooted in what will work; what we can do now to make a small difference that will grow.
As we come towards the end of the first stage of the project, the scope and potential of this project has grown well beyond our initial expectations. This is in very large part the result of the way that the Hemingway Design team work and their approach to the issues we shared with them. There has been a generosity and spontaneity in their approach and the shift that has taken place here as a result of that has been – in a way – as valuable as the outputs of the project itself. We look forward to sharing the next steps of this journey with the team at HD - Kerry Blair, Head of Operations, Suffolk Coastal and Waveney District Councils
"I live twenty five miles from Lowestoft but as a Councillor at Waveney District Council I have been working for a better future for the town for the past eleven years. I have read your report on Lowestoft and I think you've got it right. For example, I knew that there was something wrong with East Point Pavilion - but I didn't know what. I wish I had had the imagination to describe it as a faux Victorian Pavilion - telling it as it is, with an expert eye is just what we need. Your involvement gives me the confidence that Lowestoft, already much improved, has a very bright future". David Ritchie, Chairman of the Suffolk Coast Forum & Cabinet Member for Planning and Coastal Management at Waveney District Council
'Hopefully the development will inspire planners to think differently. Well done to all involved!' Ed Matthews-Gentle, Senior Project Officer, Lancashire County Council
“Working with the inspirational team at HemingwayDesign has brought innovation and a new way of thinking to housing scheme design. Green Hills Blackburn was created around the ethos of bringing the local community together, with individually designed homes set around two village greens. The success of the development comes from the HemingwayDesign team’s attention to detail and it has proven that good design doesn’t have to be expensive. Their development of the name Green Hills and the brand and the brand guidance, narrative and photography has enabled the marketing materials, hoardings, digital presence to be forward thinking, engaging and is contributing significantly to the success of the project.” - Paul Jones, Development Director, Kingswood Homes
'HemingwayDesign played an integral role in the development of our ambitious plans for Bangor Waterfront. This is an extremely exciting and innovative project, with the vision to seamlessly connect the waterfront into the town, creating a unique environment of public spaces, activities and attractions that speak of local stories to a global audience. Wayne and the team brought significant experience and insight, challenging us to look at what we have, to build on our strengths and create something uniquely of Bangor. Wayne’s passion was infectious and looking at the project through Wayne’s eyes gave us the confidence to think outside the box and do things differently.'
Susie McCullough, Director of Regeneration, Development & Planning, Ards and North Down Borough Council
In 2017 Unite Students undertook a significant office move with the purpose of providing a place of work that permitted our employees to work in an atmosphere where they would deliver a “home for success”.
Part of this was ensuring safe and sound office ergonomics and functionality. The design of the premises optimised this by providing a variety of desk styles for people to work, thereby suiting their individual working requirements. This was supported by a blend of break out areas that were designed to permit a relaxed approach to their working day, including a provisioned eating area the ensured a break from the workstation. All of which has enabled a comfortable safe, relaxed but productive workplace.
From a functionality perspective, the design permitted easy and access and egress for staff including any ongoing housekeeping and maintenance. Alastair Weston, Regional Health and Safety Manager, Unite Students
St. Modwen have worked with HemingwayDesign across all of our businesses / departments throughout a transformative period in the company’s recent evolution. Initially St. Modwen appointed HemingwayDesign to help define and design a brand refresh including renewed purpose and brand values that have helped shape St. Modwen’s long-term strategy and Sustainable Business Framework, as well as a supporting visual identity. Following the brand refresh the HemingwayDesign interior architecture team created an interior office strategy and concept design for St. Modwen offices in Birmingham and London designed with agile working principles to support St. Modwen’s organisational restructure and renewed purpose. HemingwayDesign have offered visionary urban design direction and placemaking principles to some our flagship developments and emerging major sites. This includes ongoing work with St. Modwen Homes where HemingwayDesign are refining and repurposing our existing house typologies as well as designing two new house type ranges that will enable St. Modwen Homes to enter new and as yet untapped markets for the business. Aiding this work are updated interior specifications, showrooms and marketing suites supported by refreshed sales techniques. HemingwayDesign have always brought fresh but grounded thinking, vigour and challenge to St. Modwen projects and have worked collaboratively / considerately with St. Modwen teams. HemingwayDesign are unusual in that they are a creative agency who understand business and economics have a knowledge of the realities and intricacies of the development business and are driven by a social conscious. - Mark Allan, CEO, St. Modwen Properties PLC
"After HemingwayDesign redesigned the St Modwen brand identity, their interior design team moved on to re-thinking of our offices in Birmingham and London to ensure they reflected our new brand and values.
The three sites were very different architecturally but essentially, they are all based on the same brief to create a modern and relaxed environment to work in that encourages collaboration and innovation as well as enhancing staff well-being and performance.
With their “challenge” and collaborative approach, HemingwayDesign guided our leaderships teams through the process of change needed to bring everyone on board with new working practices such as ‘agile working’.
Their design concept facilitates this, offering different types of place to work in whether you are working solo or in groups, from the open plan, to the quiet booths, informal as well as formal meeting rooms and breakout areas.
We have definitely noticed a positive effect on staff wellbeing and the team are comfortable in and proud of their working environment.
The staff breakout areas have worked particularly well at all sites, staff are enjoying taking a break from their desk, having their lunch with their colleagues, managers clients and suppliers. We have had much positive feedback from our visitors too.
HemingwayDesign’s interior design concept seemed radical at the time but now feels very much our home - the lightness and freshness of the St. Modwen brand comes through in the light woods, playful colours and overall unassuming modern scandi styling. The mix of open plan functional and adjustable workstations with comfortable and informal breakout furniture, plants, specially commissioned artwork, and wayfinding are all refreshingly different. The flexible space is also helping with social distancing as we re-occupy post Covid-19 lockdown.
Each office looks and feels very ‘St. Modwen’ but all have their own identity whether it’s the colour palette or layout. What’s also great is the staff all prefer ‘their office’! HemingwayDesign were easy to work with, professional and determined to keep pushing us to go further and we’re very pleased they did." - Rob Hudson, Interim CEO, St. Modwen Properties PLC
“We are delighted by the work HemingwayDesign has done in developing our ‘Boutique by Shelter’ format. The principle of re-use is at the heart of the concept, and this has created an unfussy retail experience, which is very safe and easy to maintain, leading to lower maintenance costs.” David Cryer, Deputy Managing Director, Retail & Commercial, Shelter
'thank you to you and all the team for the masses of work you put into the design and specification of The Track. I know it’s been a challenge with the budget, and the Listing, and all the technical constraints! But the work you’ve done has been amazing, and I do think the end result is going to be unlike anything ever seen in Bognor Regis!' - Anne de Sausmarez, Principal Economic Development Officer, Economic Growth, West Sussex County Council
“The Vale of Aylesbury Housing Trust have been working with HemingwayDesign for over three years now on a challenging regeneration of a small local 'precinct estate' in Aylesbury with courtyard shops and residential. Over a number of years the estate had become a local blight of ASB and dereliction, due in part to the poor original design and build quality. After three years of design and planning, we are now on site reconstructing the estate which will look radically different with new shop units, a Healthy Living Centre and 21 new affordable homes. HemingwayDesign have been integral to the design concepts and their belief behind retaining and redesigning the buildings, rather than the more expensive demolition and new build option, demonstrates their commitment and belief in their own concept of 'upcyling'. The straight-talking, no-nonsense approach of both Wayne and Gerardine can be a refreshing challenge to the formality of construction and consultant teams. Their experience of numerous and diverse regeneration projects around the country has been invaluable with ideas that can be integrated into every new project. HemingwayDesign have maintained a genuine interest and enthusiasm for the project from the outset and will be with us through to the 'opening' when the development is set to complete at the end of 2013.” - Richard DeVille, Head of Development, Vale of Aylesbury Housing Trust
“Freebridge Community Housing has embarked on an ambitious scheme to improve the Hillington Square estate in Kings Lynn. We needed a partner to help us shape our vision and translate this into architectural plans. We were delighted when HemingwayDesign joined us in the project and influenced our thinking to 're-imagine' the estate. From abstract thinking about design to meeting with residents and key stakeholders, the Hemingways have had a significant involvement in the scheme, which has now gained planning approval. HemingwayDesign are been an inspiration to the project.” - Tony Hall, Chief Executive, Freebridge Community Housing
“Wayne Hemingway has shown exceptional commitment to regeneration in Gateshead for over seven years, working with the Council and with the community to leave a real legacy. His passion and drive contributed hugely to the South Bank housing development, which sets new standards for design quality and use of public spaces in an urban setting. He has followed this up by using his undoubted design skills to challenge the Council and developers alike, to raise their aspirations for development quality and provision for creativity in town centres and in the community. He has been instrumental in bringing forward a cutting edge town centre initiative to provide workspace for new creative businesses and has spoken about this nationally in the media.
“When Wayne speaks, people listen and their thinking changes. If things don't happen straight away he gives freely of his time and effort to identify problems and offer solutions. We have found that he has been here when he has been needed.” - Mick Henry, Leader of Gateshead Council Branding
“HemingwayDesign were an absolute pleasure to work with, extremely creative, full of ideas and enthusiasm. The team were completely reliable and efficient, working against tight deadlines and often considerable pressure – I wouldn’t hesitate to work with them again and hope to have another opportunity to do so soon.” - Kitty Ross, Diamond Jubilee Festival, Event Director, Thames Diamond Jubilee
"A big thank you from Greenwich Peninsula for a brilliantly curated, marketed and delivered second Urban Village Fete! It really felt like a brilliant community vibe with an outstanding program - a little bit for everyone." - Kaia Charles - Greenwich Peninsula
“It was a great experience teaming up with HemingwayDesign on the design and production for the Great Exhibition of the North Business Summit. It was a true collaboration with the Hemingway team taking the brief from the client, and turning their ideas into an inspiring and creative set of event designs and visuals to suit the architecturally unique space. Once the designs were signed off, our team worked closely with theirs to turn their vision into a reality. The feedback received from delegates, sponsors and the client team alike was fantastic! We look forward to collaborating with HemingwayDesign again in the future.” Sarah Thackray, Director, BeaconHouse Events
“Having seen Wayne Hemingway speak at a Higher Education conference in 2013, we were very interested in his ideas around how design could improve the experience of being at university. We arranged a meeting and quickly appointed HemingwayDesign to provide the design and branding expertise for a transformational re-purposing of our business around the brand promise ‘Home for Success’. The Hemingway team undertook exhaustive research of our, and other, youth sectors, and began by critiquing the existing manifestations of our brand, and understanding the scale of our appetite for change. They also got completely under the skin of Home for Success, mapping out what it would mean for students, staff and universities in terms of our physical space and visual identity. In rapid order we had agreed a new branding approach, and one that we could never have envisaged at the outset – a flexible family of colours, graphics and logos to be used in a balanced way across all our channels and properties. We completely love it, as do our students and university partners, and it provides our creative agencies and in-house teams with limitless opportunities to express themselves and have fun with our brand. Throughout this process one additional thing has been clear to me – that Wayne and his company genuinely want to make a positive difference through design, and in a way which adds value to society. It is not often you work with an agency who prioritise social impact over everything else. We continue to work with the Hemingway team as we are rolling out the new approach across our estate, and I foresee a long relationship between our companies.” - Paul Harris, Strategy and Commercial Director, Unite Students
"The brand is friendly, youthful and fun; the staff reflect this (and if they don’t they should do!) There is lots of pride in Unite amongst employees; the brand needs to reflect the people in the business. Look and feel;The unrestrained colour pallet is an asset. No colour coding is needed so it’s possible to blend colours which is great for animation.The blend of colours allows us to tell stories.We love the bold headline typology.The simplicity of the brand is a positive; there are endless combinations that can be used and the our agencies enjoy the non-templated approach.The dynamic logo is fresh and its rigid shape works well." - Unite Students
“Having worked with Hemingway Design previously, we knew that the team genuinely understands how design can have an impact on people, on how they feel and how they use their environment.
For St. Modwen, a complex and multi-faceted company, we needed an approach that would allow real individuality and flexibility and bring cohesive, branded design into the business in a transformational way. We knew that Hemingway would think about – and approach - things in a completely different way, with a different perspective, which would deliver something truly innovative.
Hemingway have created a brand that is visually stimulating and reflects the heritage of the business as well as our future as a modern, forward-looking company. Their likeable team worked closely with people at all levels in St. Modwen, to ensure we were marrying design with our business and our business with the brand. Their collaborative and original approach means we now have a visual identity that has captured the imagination of everyone at St. Modwen.” - Kathryn Edwards, Head of Corporate Communications, St. Modwen
Middlesbrough Place Brand
"Middlesbrough Council engaged Hemingway Design as its partner in the creation and launch of a new place brand for the city. Hemingway Design led an approach that was creative and inclusive, engaging local residents and businesses to create a new narrative for our city and our people. The result is a place brand that truly reflects who we are and what we want to become and is a significant strand of our work to deliver both social and economic growth.
Hemingwaydesign have challenged our thinking, dared us to dream a little bit bigger and be a bit more outwardly positive rather than defending what's happening" - Tony Parkinson, Chief Executive, Middlesbrough Council
'Now that we're across the finish line with the delivery of the toolkit I thought I'd take some time to thank you both for your commitment to and involvement with the Place Branding project in Berwick. It's been really good fun working with you, and there are aspects of the project like the levels of engagement you achieved that were truly inspiring. Thank you for everything.' - Gareth Davies Ll.B.MIPM, Town Clerk, Berwick-upon-Tweed Town Council
'It is absolutely amazing, what you have helped us achieve, and Berwick is buzzing!' - Jenna Shields, Welcome Visitor Project Officer, Berwick Trust
Southend Place Brand
“The place brand work from HemingwayDesign was of a very high standard and we’re really pleased with the quality. We were impressed that the team made a substantial effort to research and really get under the skin of Southend – both the place and the people who shape the borough. Through the engagement process the team had so many conversations with locals across sectors, and reached out to connect far beyond just the stakeholders we initially nominated. It was great to be part of something so positive and see the breadth of ideas from our people – we’re all very excited about taking this forward.” - Alison Dewey, Head of Culture and Tourism Strategy, Southend Borough Council
'It's been a delight to witness how HemingwayDesign have got under the skin of what shapes and defines Southend and then play that back in a completely fresh way - and one where we can all recognise ourselves as represented.' - Colette Bailey, Artistic Director and Chief Executive, Metal Culture
"We have had a great experience working with you. The staff here have been very positive about their work with you and most importantly the outcome of it all is great.If you want me to talk to anyone by way of recommendation please do not hesitate. I am sure we will work together on other projects into the future." - Colm Conway, Social Work England
"Your work has massively shaped our approach to look at things through a new lens, giving us the confidence to be bolder in our approach to regulating a profession that makes a difference to millions of people. You have been a part of our journey from the start and the story of how we developed our identity has been integral to the regulator we will become and our values as an organisation." - Katie Florence, Head of Communications, Social Work England
‘We chose to work with Hemingway Design because they demonstrated an understanding of and commitment to our ambition to open up access to The National Archives, and truly become an Archive for Everyone. We set them a tough brief to deliver, in a matter of months: developing a brand strategy, a new visual identity and a suite of brand tools that would work impactfully across all channels. As the first rebrand for 16 years it was important that this work was based on a thorough appreciation of a complex organisation that has a long history, plays a vital role in people’s lives, and yet also wants to change.
Hemingway’s approach was to immerse their team in the task, gathering information, listening to views and ideas from people at all levels in the organisation. They demonstrated a genuine understanding of who we are and the role we want to play, and this was reflected in the quality of their work. Hemingway’s creativity has given us a fresh perspective, we have enjoyed working with such an enthusiastic and inspiring team.’ - Caroline Ottaway-Searle, Director of Public Engagement, The National Archives
"One of the biggest projects that I am overseeing is the roll out of a new uniform for all Transport For London [TFL] staff, which has been designed by Wayne Hemingway and the HemingwayDesign team. Previously there was no consistency in the uniforms across the different parts of the TFL network and research conducted by my team discovered that most people didn't remember staff wore a uniform beyond occasionally seeing people in hi-vis jackets.
TFL wanted a uniform that was consistent – making it easier for customers to spot staff without being in your-face like theme park employees – but with coloured detailing that could be changed to match the network's various sub-brands.
The brand is very very visible, but it's also got that London feel to it. It's that dark blue you see used on a lot of suits, but also with the brand popping up where you wouldn't expect to see, where it's on the cuffs, on the back of the neck and on zip-pulls.
The uniform also had to be practical for a network where staff work in very varied temperatures, have to move around a lot.
We go from the Bakerloo platform at above 40 degrees to about minus 10 says Jon. So HemingwayDesign had to create a uniform that can operate under those extreme conditions – while also staying flexible. We need our staff to be comfortable and warm or cool in their work and add choice. The HemingwayDesign took engagement to a new level and ultimately delivered a uniform that works as a collection . It’s certainly helping our staff be happier in their jobs and provide better customer service." - Jon Hunter Head of Design TFL
"I can say for certain I was very pleased how working well with Hemingway Design enabled us to maintain London Underground’s rich design heritage and iconic brand, whilst creating a smart, comfortable and practical uniform staff can be proud to wear." - Mike Brown MVO,Commissioner of Transport for London
"We worked with the Hemingway Design Team on our crew and management uniforms for the UK business. Their attention to detail and willingness to listen to our people and internal stakeholders was exceptional and resulted in a design that was disruptive yet very wearable and practical for our 100,000 people. The design process was extremely thorough and involved the team listening and responding to diverse feedback along the way which was absolutely essential to gain acceptance and support from all parts of the business. Hemingway’s commitment to the environment was central to our selection process and by doing all the complex thinking and planning at the beginning, it allowed us to deliver a highly sustainable uniform collection in a simple way." - Jez Langhorn, Senior Vice President McDonald's
“From a chance speculative initial email that I sent to HemingwayDesign, right through to the final designs for our new uniforms, working with the team has been an absolute joy. HemingwayDesign is not just about design for clothing. The team quickly grasped the language and emotion of our business and the culture of our people in a measured, no nonsense, practical way. Following tailored engagement questionnaires and lively sessions with each department, the team was able to take stock of practically all the wishes and requirements and turn them into a wardrobe of garments that not only satisfied the regulations, and impressed the directors, but will give our people functional, stylish clothes they will be proud to wear and that are so much more than just fit for purpose.
Through the choice of colours and fabrics, our new uniform will also be an extension of our brand values, helping to send out a powerful message to staff and passengers, giving us an ideal opportunity to further promote our new ambition for this business.” - Louise Ross, Marketing & Communications Executive - London Luton Airport
"The University of Warwick has worked with Hemingway Design on a series of projects looking at our student residences and a new concept for a long-stay staff hotel.
Clearly they have brought high quality professional design advice, but that is what one would expect from any consultancy. Where we have been most impressed is with their continual focus on people – how will people react? How will people be affected? What are the social interactions? How can we stimulate conversation, learning, fun...love?
We have also valued their sensitivity to our history and context. This goes beyond an eye for the aesthetic – again, something we would expect of any design house. They have spent time understanding where we have come from, the historical development of our campus, the relationships with past staff, alumni and friends of the University – and we have seen how this understanding and empathy has worked back in to proposals and design." - Michael Roberts Director of campus Services University of Warwick
"The HemingwayDesign team have been total professionals since the inception of the project to create a new uniform for London Buses, and latterly London Underground and the wider organization. The hemingwayDesign team took a great deal of personal pride, and time / patience to engage with a large percentage of our staff – as well as in depth discussions an negotiations with Unions.
The employee engagement exercise undertaken by them resulted in a 75% plus awareness of the project with all staff, with a daily blog set up to keep everyone up to speed with developments. HemingwayDesign were very focused on the final outcome, whilst being sufficiently pragmatic to allow the final designs to flex and alter course to ensure the staff would wear them with pride as opposed mandated terms and conditions.
I would not hesitate to recommend HemingwayDesign to any other organisations seeking to engage in this very complex arena." - Jon Hunter Head of Design TFL