Good On Ya Kraft for Taking Cadbury Home

There are a number of historical social housing estates, built philanthropically that I have had the pleasure to visit, Lever’s (as in soap) Port Sunlight, Joseph Rowntree’s (as in sweets) New Earswick Estate in York and Bournville (as in chocolate) in Birmingham. 


All are wonderfully liveable estates that have stood the test of time, been well maintained and are without doubt desirable. 

They show how it is possible to do “social housing” and to avoid the pitfalls that result in vast sums being spent on regeneration. Housing providers and planners need to regularly visit these precedents to remind themselves to stop delivering the dross that has become commonplace over the past few decades. 

It was heartening to hear that Kraft (the new American owners of Cadbury) have understood Cadbury’s heritage an decided to make its “global chocolate centre” at its historical home, Bournville. 

Great decision and I am sure that the Cadbury employees are going to enjoy working in this environment that the founders of the brand left as a wonderful housing legacy... 

For more information on Bournville click here.

And here are some pics...





Subscribe to the Hemingway Design Newsletter

Share