Andover Town Centre Masterplan

A healthy new vision for an historic town centre
Test Valley Borough Council
Type: Urban Design & Visioning
Date: 2020

In 2020, working alongside NEW Masterplanning, HemingwayDesign completed a Vision and masterplan for Andover town centre. Our team worked closely with Test Valley Borough Council, with extensive consultation with Town Council officers and members, key employers, local retailers and the local community to secure widespread support for a comprehensive redevelopment focused on four key proposals:

1. Redevelopment of the Chantry Centre, an outdated and unattractive town centre shopping centre, recently acquired by the Council.

2. Development of a ‘WellBeing Quarter’, focusing on creating new green space for the town centre to promote physical and mental health.

3. Opening up the River Anton, currently ‘trapped’ inside a four lane gyratory. The proposals create a new pedestrian and cycle route with access to the river, enhancing the ‘shop window’ of the town centre and opening up land for a new town centre riverfront.

4. Reducing the scale of the Ring Road and creating new ‘civic’ streets. Improving facilities for walking and cycling, and freeing land up for larger parks, new green space and new development opportunities.

The proposals are supported by a public realm, meanwhile uses, and events strategy to maintain business confidence and support independent retailers. A variety of events, including a 5-day ‘pop-up’ shop to display the proposals and online surveys meant that more than 3,000 people were involved in shaping the strategy.

Following on from the vision and masterplan, we’re now working on a meanwhile use and placemaking proposal to activate the town centre. Watch this space…