We at HemingwayDesign love Bournemouth, and the Boscombe Overstrand project is one of the most exciting we've ever done; restoring a cool, historic building and bringing it up to date without losing any of its original charm. By celebrating this piece of Mid-Century Modern architecture, we hope that both local community and holiday makers alike will fall in love with the Overstrand all over again.
The 59 vintage-style beach pods all take inspiration from our historical image archive, The Land of Lost Content, and are decked out with all the mod cons you’d expect for 21st Century seafront enjoyment. They were designed to accompany Bournemouth’s artificial surf reef – the first of its kind in Europe – and attractions such as a surfing academy and a glass-fronted restaurant, which all act together to reinvigorate Boscombe’s sense of community.
Bournemouth Council were chuffed with the results, and you can read their glowing recommendation on our clients page, but for now, here’s a quick excerpt:
“Working with the Wayne and Gerardine Hemingway has been an inspirational experience. Having previously been aware of Wayne’s passion for the Great British seaside and knowing of HemingwayDesign’s commitment to high quality design, we approached them in 2007 with a unique project to breathe new life back into a derelict 1950s seaside building at Boscombe, Bournemouth. What emerged from that collaboration was the sensational Boscombe Overstrand building featuring 59 vintage-style Beach Pods, each with their own unique visual take on the classic British seaside holiday... The multi-million pound regeneration of Boscombe seafront has resulted in a 32% increase in visitor numbers and a massive increase in visitor satisfaction, whilst winning countless national and European awards for regeneration.”
And to see the thriving redevelopment for yourself, click over to Wayne's post on our blog, where he shares his excitement from a recent visit to the Overstrand or here in The Guardian. For further reading click here.
CLICK HERE to download more information about the HemingwayDesign approach to coastal regeneration.