East Point Pavilion

The re-imaging of East Point Pavilion - a dated and underperforming, faux Victorian building located on Lowestoft’s South Beach promenade - is the latest project to emerge from our South Lowestoft Seafront visioning work.
Waveney District Council
Type: Interiors, Placemaking & Events
Date: 2019-2021

The repurposed structure will provide spaces for ‘pop-up’ street food, a year round café venue, bar, and flexible space for community and cultural activity, and host a year-round schedule of live music, DJs and performances, alongside a varied calendar of artisan markets and community-led workshops and events.

Working alongside Hudson Architects, HemingwayDesign have acted as creative lead on the project. Our role has encompassed spatial layouts; bespoke joinery elements such as fixed food trader units and bar; FF&E; exterior and interior signage; and a graphic identity for the scheme incorporating a playful geometric pattern, inspired by Lowestoft’s twentieth century beach huts, adjacent sailing club, and sandy beach, featuring heavily on both the interior and exterior of the pavilion.

East Point Pavilion is set to open summer 2022.