Lowestoft South Beach

In 2017 HemingwayDesign produced a vision for Lowestoft South Beach, to rejuvenate the sea-front, enliven the town’s leisure and tourist attractions, and to help to restore its once strong personality.
Waveney District Council
Type: Regeneration
Date: 2017

Out of this work with Waveney District Council, First Light Festival evolved – a 24 hour long multi-arts beach & beach front festival that, as the sun rises, celebrates the UK’s ‘First Light’ of the day as it touches Britain on the seafront of its most easterly town, Lowestoft. The festival was a roaring success when it debuted in 2019 and despite being cancelled due to the Covid-19 pandemic it has secured funding to go ahead in 2022.

The latest project to result from our previous visioning work is the reimagining of the East Point Pavilion. Here, HemingwayDesign are acting as creative lead on the redesign of the dated and under-performing, faux Victorian building located on Lowestoft’s South Beach promenade. The repurposed structure will provide flexible space for community and cultural activity, space for small entrepreneurial ‘pop-up’ street food businesses to operate from and a year-round café venue.