A Place Brand for Middlesbrough

We have been contracted by Middlesbrough Council and are now in the throes of crafting a place brand for Middlesbrough. We have fallen in love with the town and the spirit of its people . This town is full of surprises and we believe that the place brand can help to blow those media-led negative preconceptions out of the water.  Over 500 people have completed our perceptions survey and attended workshops at the marvelous MIMA ( Middlesbrough Institute of Modern Art) and the quite brilliant Orange Pip market.

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