A Place Brand for Thamesmead

We were appointed in October 2017 by Peabody to create a strong and effective place brand for Thamesmead which communicates Peabody’s vision  for London's new town. The brief is right up our street!
Amongst other things we are charged with 
1.  Changing perceptions of Thamesmead: there is a discrepancy between perceptions of Thamesmead by those who live there, those in neighbouring communities, and the rest of London.
2.  Instilling confidence and excitement: There is a history of unfulfilled promises and slow progress in Thamesmead but now things are happening.
3.  Increasing recognition of and curiosity in Thamesmead: Many don’t know where Thamesmead is or what it has to offer.

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