Forward thinking developers who understand the value of “place” in terms of helping to foster a vibrant new community and a buzz around their development (not to say the value of events in terms of marketing and bottom line!) are activating the public spaces within their developments by hosting creative led, engaging events. With our understanding of placemaking and regeneration the House of Hemingway’s events and comms team have developed extensive experience in devising, curating, producing and delivery events in partnership with the private and public sector
One of London’s largest new housing developments is on the Greenwich Peninsula and the developers Knight Dragon have put a dynamic arts and culture team in place to activate the spaces and build the cultural DNA as residents move in. The House of Hemingway was tasked in 2015 with developing an annual event that celebrated this new design led district of London. Everyone involved is well chuffed with The Urban Village Fete.
The recent redevelopment of Kings Cross has to be one of the best examples of large scale multi-dimensional regeneration schemes in the world and the developer, Argent should be applauded for creating a place that mixes workplaces, retail, great eateries, educational spaces and inspirational public spaces all wrapped up in an intoxicating mix of new design and respect to old industrial buildings.
Argent have also set up a cultural and events team that wooed The House of Hemingway to build our Classic Car Boot Sale events brand with them in Granary Square, Lewis Cubitt Square and Kings Boulevard.
Have a look at how good this event is, bringing over 20,000 visitors to enjoy the fruits of the Argent teams creative thinking.
Working with private and public sector partners The Festival of Thrift attracts over 40,000 people to each event. This year, 2016, we are showcasing how local entrepreneurs, skills and talent from Redcar and the region can demonstrate how Redcar can have a bright future despite the steel industry knocks that it has taken over the past months. The Festival of Thrift originated in and will return to Darlington where the public and private sectors have really made us feel at home.
The Vintage Festival, The House of Hemingway’s celebration of the 20th century history of cool music, fashion, design and culture has worked nowhere better than in Morecambe where we annually put on the best attended weekender that the town has experienced in decades, filling all bed spaces for 15 miles around the town.
The Festival of Making will be a national event attracting makers and manufacturers from across the country to show visitors and audiences their skills and talents by providing workshops, demonstrations, commissions and exhibitions as well as food, music and entertainment across the town centre. This family friendly event will inspire, create and excite future generations of makers and demonstrate the real Northern Powerhouse.