St. Modwen Rebrand

In 2018, we completed a new visual identity for St. Modwen, one of the UK’s largest regeneration and housing companies, with a property portfolio of £1.7 billion. This project is a rebrand over every aspect of this multifaceted national regeneration company.
St. Modwen
Type: Brand Identity
Date: 2018

HemingwayDesign led on every visual aspect of the brand and its application across all its printed and digital publications and applications, site hoardings, sales facilities, marketing, offices, exhibitions, conferences and company reports. We worked as part of a team to create a new narrative and stated purpose and values for the brand.

Tasked with bringing the iconic St. Modwen Swan to life, we have created a contemporary and flexible identity and with a softer feel, reflecting St. Modwen’s core business purpose and the shared values which underpin its human centred strategic direction.

HemingwayDesign have created a brand that is visually stimulating and reflects the heritage of the business as well as our future as a modern, forward-looking company. Their likeable team worked closely with people at all levels in St. Modwen, to ensure we were marrying design with our business and our business with the brand. Their collaborative and original approach means we now have a visual identity that has captured the imagination of everyone at St. Modwen

Kathryn Edwards, Head of Corporate Communications, St. Modwen