St. Modwen Rebrand

We have just completed a new visual identity for one of the UK’s largest regeneration and housing companies, St. Modwen. This project is a re-brand over every aspect of this multi-faceted national regeneration company.  

 We have created a contemporary and flexible identity and with a softer feel, reflecting St. Modwen’s core business purpose and the shared values which underpin its human-centred strategic direction.

Here is a short film of Mark Allan and Wayne Hemingway discussing the role and purpose of a brand and the different approach taken to create a new visual identity that can capture aspiration and imagination.  CLICK HERE to watch.

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