Wayne has had long-standing relationship with the textile recycling charity Traid and spotted an wonderful opportunity: to bring the fashionable high street and second-hand clothing together. The result? A highly successful link between Topman at Oxford Circus, London, and Traid, where pieces were hand-picked, cleaned and sold in a dedicated section of the store, with money going to Third World development – a first of its kind!

Subscribe to the Hemingway Design Newsletter