In spring 2014, we completed the re-brand of Britain’s largest provider of student accommodation: Unite. Our brief was to analyse the current strengths and weaknesses of their corporate identity, and how it manifested in all communications and channels, and across the student buildings, homes and common spaces. Our insight has resulted in a change of name from Unite to Unite Students, very positive feedback from users, a happy client and a proud HemingwayDesign team.
"Once again thank you for all your hard work in delivering a truly transformation and inspirational vision in unbelievable speed and quality." - Steve Batley, Estates Director, Unite Students
We are continuing to work with Unite Students on the roll-out throughout their estate, the business and in the new buildings that are in construction and planning. To read more about the project click here.
"The brand is friendly, youthful and fun; the staff reflect this (and if they don’t they should do!)
There is lots of pride in Unite amongst employees; the brand needs to reflect the people in the business." - Unite Students