To celebrate 175 years of transatlantic travel from Liverpool, the site of the world’s first scheduled ocean steamship travel on 4th July 1840, HemingwayDesign curated a creative culture clash between Britain’s home-grown music, fashion, art, design, and film and those that trickled over from across the pond. Over 200,000 people attended.
One element was The Very Big Catwalk whereby over a few months we coached a myriad of Liverpool’s diverse community groups, emergency services, sports and leisure clubs to “catwalk” in an attempt to break Mexico City’s Guinness World Record for the most models on a catwalk. We smashed it and 3,651 beautiful people of all ages, size, shapes and background smiled, danced, cartwheeled and even kung fu-ed down the catwalk. The event, in partnership with Liverpool Council, was heart-warming and moving, and we shed more tears and it tugged more heartstrings than at any of our other events.